4 Things You Must Never Do in Blogging

Today my humble blog turns 4, so I felt I’d celebrate by sharing with you the secrets I have learned through hosting this highly* successful blog.

1. Don’t vary your content too much.

If you’re a spec fic writer stick to writing about spec fic and the writing process. Whatever you do don’t share short stories, then start doing horoscopes, then start covering writers festivals, then bitch about your codeine allergy, then start blogging about your journey through PND, then start doing TV recaps, then start doing stuff about your love of Australian writers… particularly if that stuff frequently involves references to wine and sticks rather than writers. That kind of jumping about would just confuse your audience. You have to remember that blog readers are vapid creatures that can only focus on one thing at a time. Count them, O N E. So make sure you just do the…